Theory

The first step is grounding the media work in a theoretical framework that flows into a program’s larger theory of change. This guides decisions and provides a basis for interventions. 

 

Audience Discovery

We work with locals to talk to locals and ask what motivates, inspires, scares them - and what does the local community care about? This is called Story SourcingTM. 

 

Design

We take these stories and work with local leaders, writers, producers and other stakeholders to develop the media that will be most effective for the particular audience.

 

Creative

We always work with local, independent creative teams, because they have the cultural context to best communicate the message and deliver an immersive experience that will shift behaviors. 

 

Management

We manage contractors around the world with a focus on maintaining fidelity to the project’s design while allowing flexibility for iterations and pivots. (We are also adept at managing the ins and outs of large, federally-funded projects.)

 

Measurement

We collaborate with partners to support data collection, analysis and process iteration as the project progresses. For smaller projects, we handle audience testing, A/B testing and effectiveness measurements in-house.